Wednesday, September 29, 2010

Branding


So I've suddenly become super concerned with branding my store. I know I have a pretty consistent logo, with the pomegranate with my name or initial in it across all my icons and banners, but I have been thinking about packaging and making things look as professional as possible. I want to have a common color scheme across my packaging and labeling, and have been working towards that end.

One of my more awesome developments lately is the using of a color scheme from a pack of Sharpies I bought. The set was a limited edition called "cafe colors." They're a darker set of colors, kind of reminiscent of fall colors minus the orange, and I absolutely adore them. I found some tape on Etsy that matches them almost perfectly, and made some new business cards that all say "thank you" (in Armenian of course!) on the back in those same colors. I plan to enclose one or two of those in each of my packages. I also got some stickers with my small KM logo and my Etsy URL on them. I think they are going to make my packaging look more professional and put together.

All in all, I'm pretty excited about my new supplies. Now all I need is a few customers to buy things so I can send packages!

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