Wednesday, September 29, 2010

Branding


So I've suddenly become super concerned with branding my store. I know I have a pretty consistent logo, with the pomegranate with my name or initial in it across all my icons and banners, but I have been thinking about packaging and making things look as professional as possible. I want to have a common color scheme across my packaging and labeling, and have been working towards that end.

One of my more awesome developments lately is the using of a color scheme from a pack of Sharpies I bought. The set was a limited edition called "cafe colors." They're a darker set of colors, kind of reminiscent of fall colors minus the orange, and I absolutely adore them. I found some tape on Etsy that matches them almost perfectly, and made some new business cards that all say "thank you" (in Armenian of course!) on the back in those same colors. I plan to enclose one or two of those in each of my packages. I also got some stickers with my small KM logo and my Etsy URL on them. I think they are going to make my packaging look more professional and put together.

All in all, I'm pretty excited about my new supplies. Now all I need is a few customers to buy things so I can send packages!

Monday, September 20, 2010

Refreshed


I was in a bit of a funk recently. My apartment was vacated by my two room mates, and with them went the furniture. It is a bit hard to stamp when the only flat surface you have is your kitchen counter. In the past week, however, I moved, and now have a table to work on. It is much easier to make art on a table.

While visiting my former room mate in Ann Arbor, Michigan, this weekend, we went to this fun craft store full of materials that would have otherwise been thrown away. Things ranged from the strange (lots and lots of foam), to the useful (matte board), to just plain fun (sticker paper). I walked out with a whole roll of the sticker paper, which we decided would be absolutely fun to stamp on, without a clear idea of what exactly I am going to stamp. Luckily, the next day we went to a craft fair and I came away with some inspirations. So keep you eyes out for some fun Kate Minasian stickers.

Also exciting was redirecting my blog from the Blogspot address to my own kateminasian.com domain. The new blog URL is blog.kateminasian.com. I hope to someday have my own full website (and not just a blog) but this will do for now. The seasons prints were finally uploaded to Etsy, and I've got another idea for a print which I will be creating in English and Armenian. Basically, exciting things on the way. I can't wait!